The situation
A well-established UK video production agency with a premium client roster wanted to grow its inbound pipeline. They had a strong brand and impressive portfolio, but their digital marketing was underperforming. Search visibility was low, paid campaigns were running without clear structure, and there was no systematic approach to finding or reaching new prospects.
They needed someone who could build the strategy, do the hands-on work, and use the right tools to move quickly without cutting corners.
What we built
This wasn't a single project. It was a sustained programme of work across SEO and paid search, with AI tools integrated into every stage of the process.
01 SEO + GEO service pages
We researched, wrote, and launched six new service landing pages targeting the agency's core specialisms. Each page was built for both traditional search and generative engine visibility: keyword targeting, internal linking, structured content, and the kind of depth that AI-powered search engines surface in their responses. We used AI to accelerate the research phase, identifying keyword clusters and content gaps across competitors, then structured each page around the terms with genuine commercial intent.
02 Google Ads campaign architecture
The existing paid campaigns lacked structure. We rebuilt them from the ground up: restructured ad groups around clear intent signals, wrote new RSA ad copy for every group, built comprehensive negative keyword lists, and switched bidding to Manual CPC for tighter cost control. AI tools helped us generate and validate keyword lists, draft ad copy variants, and identify wasted spend patterns across the account.
03 Competitor and market analysis
We produced in-depth competitor analyses covering keyword positioning, content strategy, and backlink profiles. These were delivered as interactive slide presentations built for the client's brand, not generic PDF exports. AI accelerated the synthesis: pulling patterns from large keyword datasets, identifying where competitors were vulnerable, and structuring the findings into actionable recommendations.
04 New market expansion
When analytics showed the agency's EU campaigns were underperforming in English-speaking markets, we recommended and built a German-language campaign targeting Germany directly. This included translated ad copy, German-native keyword research (identifying high-volume terms with no English equivalent), and a full campaign structure ready to deploy. We also scoped and built a new campaign for an underserved specialism, complete with keyword research, ad copy, negative lists, and landing page content.
05 Link building strategy
We audited the agency's backlink profile and built a four-pillar link acquisition strategy: digital PR, authority placements, partnership outreach, and content-led acquisition. Each pillar came with specific tactics, outreach templates, and target lists. The strategy focused on sustainable, white-hat methods that would compound over time.
Where AI made the difference
AI wasn't a gimmick in this engagement. It was infrastructure. At every stage, we used AI tools to compress research, generate higher-quality outputs, and move faster than a traditional agency workflow allows.
Keyword research
AI-assisted clustering and gap analysis across competitor datasets, identifying commercial intent patterns a manual review would miss.
Ad copy generation
Drafted and iterated RSA headlines and descriptions at volume, then refined for brand voice and compliance. Including multilingual copy for new markets.
Competitor analysis
Synthesised backlink data, keyword positions, and content audits into clear strategic narratives. Delivered as branded, interactive presentations.
Campaign scoping
Built complete campaign architectures: ad groups, keywords, negatives, ad copy, and landing page content. From brief to build-ready in a single session.
The results
SEO service sections live
Each built around a core specialism, with keyword-targeted landing pages, internal linking, and supporting content structured for both traditional and generative search.
PPC campaigns structured and running
Covering UK sports, UK automotive, EU English, German-language, and a new specialism vertical.
New market entered
German-language campaign built from scratch with native keyword research and translated copy.
CPC reduction on key campaigns
Tighter bidding controls and keyword refinement improved cost efficiency across the account.
Why this matters
Most agencies run SEO and PPC. Few are designing AI into the marketing workflow from the start. This engagement shows what happens when you do: better research, sharper strategy, and faster execution. Not because AI replaces the thinking, but because it removes the bottlenecks that slow good thinking down.
Further reading
- What an AI system actually looks like — the architecture behind reliable AI pipelines
- Build with AI, not about AI — why leading with the problem produces better outcomes