Now accepting applications
Master AI workflows for marketing.
No internal IT approval needed.
The AI Marketing Lab is a live, hands-on training programme for marketing teams who want to build real AI capabilities without waiting for their company to catch up.
The gap between intention and implementation
Most marketing teams know AI could transform how they work. But between IT restrictions, security policies, and a lack of internal expertise, the tools never get implemented. The result is a widening gap between what is possible and what actually gets done.
What you will walk away with
4 to 6
live weekly sessions with a practitioner, not a course creator
Real
AI workflow projects built by your team during the programme
Zero
dependency on your company's internal setup or IT team
What we cover
AI workflow implementation
Build repeatable AI workflows directly applicable to your marketing activity.
API integrations
Connect AI tools to platforms like Google Ads and Meta to automate reporting and campaign management.
Custom dashboards
Build live marketing dashboards that pull and present data automatically.
Prompt engineering
Write prompts that produce consistent, commercially useful outputs for your team.
What your team will work with
The programme currently centres on Anthropic's Claude platform, including Claude Code and Claude Cowork, as the primary tools for building marketing workflows. These are the leading tools for building systems that produce real output and connect to your existing marketing stack.
The skills your team develops are transferable. The programme teaches a way of thinking about AI workflows, not just how to use a single tool.
Why this is different
- Every participant works inside a pre-configured virtual environment. No setup. No IT. Just log in and build.
- Live sessions only. No recorded content, no passive watching. You build things in every session.
- Designed specifically for marketing teams, not generic AI audiences.
- Delivered by a practitioner who builds AI systems for businesses day to day.
Frequently asked questions
Do participants need any technical experience?
No. The programme is designed for marketing professionals, not developers. If you can use a spreadsheet and navigate a web browser, you have everything you need to get started. The virtual environment handles all the technical setup before you arrive.
What does the virtual environment mean in practice?
Every participant gets access to a pre-configured cloud workspace with all the tools already installed and ready to use. You log in via your browser at the start of each session. There is nothing to download, nothing to configure, and no dependency on your company's internal systems or IT team.
How many people are in each cohort?
Cohorts are kept deliberately small, typically between six and ten participants. This ensures every session stays interactive and every participant gets direct input from the facilitator.
What commitment is required from participants?
One 90-minute live session per week for four to six weeks. Participants who engage fully during sessions will also find value in spending an hour or two between sessions applying what they have built. There is no mandatory homework.
Can we book seats for a whole team?
Yes. Team bookings of three or more seats come with a package rate. If you are looking to upskill a full marketing team, get in touch to discuss the right structure for your organisation.
What happens after the programme ends?
Participants leave with completed AI workflow projects they built themselves during the sessions. They also leave with the knowledge and confidence to continue developing independently. For organisations that want ongoing support, Heyes Studio offers consultancy engagements that build on the foundations laid in the programme.
When does the next cohort start?
Cohort dates are released on a rolling basis. Book a call to find out when the next available cohort runs and whether it is the right fit for your team.
Investment
From £750 per seat
Team packages available for three or more seats. Pricing scales with cohort size and programme depth. Get in touch to discuss the right option for your team.
Ready to build your team's AI capability?
Cohort sizes are kept small to maintain quality. Book a call to find out when the next cohort runs and whether it is right for your team.
Book a call